← All case studies

( Case study 02 — Education creator )

Shirish Gupta

How everyone wants him to be the Education Minister.

@ShirishGee · helps students make smarter career decisionsYouTube · last 365 days

( Key benchmarks )

25,963,066
ViewsLast 365 days
47K → 124K
YouTube subscribers1,24,685 today
+78.7K
Subscribers in a year523% more than the year before
+270%
Watch time190K hours in 365 days
920K
Likes999%+ more than the year before
16M
Engaged views999%+ more than the year before
+22,757
Subscribers in 28 daysLatest month
7.96M
Views in 28 daysLatest month
Shirish Gupta (shirishgee) YouTube channel — 124K subscribers
01Result

26 million views.

  • 47K → 124K subscribers
  • +270% watch time
  • 999%+ likes growth
YouTube analytics: 25,963,066 views in the last 365 days, before and after
YouTube analytics: 1.6Cr engaged views, 9.2L likes, +71.2K subscribers
Channel analytics: 1,24,685 subscribers, +22,757 in the last 28 days
03Strategy & execution

From sharing information to driving emotions.

We shifted the content towards stronger storytelling, relatable education issues and recurring IPs — to build real credibility and a personal connection.

Difference b/w 🇮🇳 Kids vs 🇺🇸 …895Klikes · 1,511 comments

“Difference b/w 🇮🇳 Kids vs 🇺🇸 …”

Instagram ↗Indian School Timings Fix 🇮🇳88Klikes · 2.9K comments

“Indian School Timings Fix 🇮🇳”

YouTube ↗Old 👴 VS New 👦 Generation53Klikes · 561 comments

“Old 👴 VS New 👦 Generation”

YouTube ↗How I Got a $200K Job in 🇺🇸 at 23 …Story-ledInstagram reel

“How I Got a $200K Job in 🇺🇸 at 23 …”

Instagram ↗
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister
Viewer comment asking Shirish to become Education Minister

Want an audience like this?

Request a conversation